This was my first craft show of any kind and I really didn't know what to expect. I'm thrilled to report that I took in almost $300! (While I don't know for sure how much money I invested in the cards, I'm thinking $50 might be a good estimate.)
As a result, I will be able to:
- make significant shipping donations when I send cards,
- use even nicer paper and more embellishments, and
- invest in additional punches, embossing folders, etc.
- Minimizing expenses by: sharing a table with a colleague selling cupcakes, maximizing the number of cards made from materials purchased, and using a picture/postcard display that I already had to display cards,
- Including birthday card designs -- which went really fast -- along with holiday designs,
- Using a variety of papers -- some feminine, some masculine, some kid-like -- for the birthday cards,
- Limiting holiday designs to three types -- a traditional punched-out tree on Bo Bunny's Father Christmas collection paper; stamped and painted Baby Rudolphs, aka Rudy, for kids big and small; and embossed, hand-decorated ornaments with a little more artsy take,
- Packaging each card in a clear plastic sleeve,
- Sending a pre-event e-mail to colleagues who have previously supported Operation Write Home events, as well as to team members and friends,
- Displaying a poster of card designs in my cubicle a few days beforehand, and
- Reaching out to potential customers at the show as they walked by -- not hesitating to ask if they were familiar with Operation Write Home.
- Not maximize expenses quite so much. I tried to use as many sheets of paper from my 6 x 6 paper pads even if the combinations were not my favorite,
- Building on the previous statement, trusting my instincts when it comes to card design. The cards that weren't my favorite, didn't sell nearly as well,
- and include one or two more non-holiday cards, like thank you cards.